Eron Heard: What Is Forecasting?

Eron Heard wears many hats.  His title may read “Vice President of Strategic Accounts with Carousel Industries.”  However, Eron Heard does a lot of work that falls under the strategic accounts umbrella.  One responsibility he carries in his work with Carousel Industries is forecasting.

If you ask a business professional what forecasting is, you’re likely to get a slightly different answer every single time.  Depending upon the company and the industry, forecasting can mean a variety of things.  For Eron Heard at Carousel Industries, forecasting is predicting upcoming sales activities.

For example, when Eron Heard is drawing up a new contract with a new client, there will almost always be some pre-existing conditions clause that’s worked into the contract.  A pre-existing condition clause covers Carousel Industries when something outside of their control arises.  For example, if the cost of a product material was to suddenly spike (indisputably outside of Carousel’s control), then a pre-existing clause might authorize a change in the price at which the product is provided to the consumer.

By “forecasting,” Eron Heard is able to recognize issues (like the ones that might be covered by a pre-existing conditions clause) before they become issues.  This is a critical ability for any businessperson to have.  However, forecasting is especially important for Eron Heard because of his leadership role with Strategic Accounts.